Effective Date: January 14, 2026
Last Updated: January 14, 2026
Introduction
Field + Lather (“we,” “us,” “our”) operates the website fieldandlather.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
By using our Site, you consent to the data practices described in this policy.
If you do not agree with this policy, please discontinue use of our Site immediately.
Information We Collect
Information You Provide Directly
Email Newsletter Subscriptions:
When you subscribe to our newsletter, we collect:
- Email address
- First name (optional)
- Subscription date and time
- IP address (for fraud prevention)
Contact Form Submissions:
When you contact us, we collect:
- Name
- Email address
- Message content
- Any additional information you choose to provide
Comments:
If you leave comments on our blog posts, we collect:
- Name (required)
- Email address (required, not displayed publicly)
- Website URL (optional)
- Comment content
- IP address and timestamp (for spam prevention)
Information Collected Automatically
Cookies and Tracking Technologies:
We use cookies, web beacons, and similar technologies to:
- Remember your preferences
- Analyze site traffic and usage patterns
- Personalize content
- Improve site functionality
Log Data:
Our servers automatically collect:
- IP address
- Browser type and version
- Pages visited and time spent
- Referring website
- Date and time stamps
- Device information (operating system, screen resolution)
Third-Party Analytics:
We use Google Analytics to understand how visitors use our Site. Google Analytics collects:
- Demographic information (age range, gender, interests)
- Geographic location (city/country level)
- Behavior flow and engagement metrics
- Device and browser information
Learn more about Google Analytics privacy practices
How We Use Your Information
We use collected information to:
✅ Deliver Content: Send newsletter emails with blog updates and botanical guides
✅ Respond to Inquiries: Answer questions submitted via contact form
✅ Improve Site Experience: Analyze traffic patterns to optimize content and navigation
✅ Prevent Fraud: Detect and prevent spam, abuse, and security threats
✅ Comply with Legal Obligations: Respond to lawful requests from authorities
✅ Marketing (with consent): Send promotional emails about products we recommend (you can opt out anytime)
Legal Basis for Processing (GDPR)
If you are in the European Economic Area (EEA), our legal basis for collecting and using your information includes:
- Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., newsletter subscription)
- Legitimate Interests: Processing is necessary for our legitimate interests (e.g., site analytics, fraud prevention) and does not override your rights
- Legal Obligation: Processing is necessary to comply with the law
Third-Party Service Providers
We share information with trusted third-party services that help us operate our Site:
Email Marketing Platform (e.g., ConvertKit, Mailchimp):
- Stores email addresses and subscriber data
- Sends newsletter and promotional emails
- Tracks email open rates and click-through rates
Analytics Services (Google Analytics):
- Tracks site usage and visitor behavior
- Generates reports on site performance
Hosting Provider (e.g., Bluehost, HostArmada):
- Hosts website files and databases
- Stores user comments and form submissions
Affiliate Networks (e.g., Amazon Associates, ShareASale):
- Tracks referral clicks and purchases
- May use cookies to attribute sales
Social Media Platforms (e.g., Pinterest, Instagram):
- Enables social sharing buttons
- May collect data through embedded content
All third-party providers are required to protect your information and use it only for the purposes we specify.
Cookies and Tracking Technologies
Types of Cookies We Use:
Essential Cookies: Required for site functionality (e.g., remembering login status)
Analytics Cookies: Help us understand how visitors use our Site (Google Analytics)
Advertising Cookies: Track your browsing to show relevant ads (affiliate networks)
Social Media Cookies: Enable social sharing and display social content
Managing Cookies:
You can control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Preferences > Privacy & Security
- Safari: Preferences > Privacy
Note: Disabling cookies may limit site functionality.
Your Data Rights
Depending on your location, you may have the following rights:
GDPR Rights (EEA Residents):
✅ Right to Access: Request a copy of the personal data we hold about you
✅ Right to Rectification: Correct inaccurate or incomplete data
✅ Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
✅ Right to Restrict Processing: Limit how we use your data
✅ Right to Data Portability: Receive your data in a machine-readable format
✅ Right to Object: Object to processing based on legitimate interests
✅ Right to Withdraw Consent: Unsubscribe from emails or revoke consent anytime
CCPA Rights (California Residents):
✅ Right to Know: Request disclosure of personal data collected, used, or shared
✅ Right to Delete: Request deletion of personal data
✅ Right to Opt-Out: Opt out of the sale of personal data (we do not sell data)
✅ Right to Non-Discrimination: Equal service regardless of privacy rights exercise
To exercise your rights, contact us at: support@fieldandlather.com
Data Retention
We retain your information only as long as necessary:
- Newsletter subscribers: Until you unsubscribe or request deletion
- Contact form data: 2 years from submission date
- Comments: Indefinitely unless deletion requested
- Analytics data: 26 months (Google Analytics default)
Data Security
We implement reasonable security measures to protect your information:
✅ SSL/TLS encryption for data transmission
✅ Secure hosting with regular backups
✅ Access controls limiting who can view your data
✅ Regular security audits and updates
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
Children’s Privacy
Our Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, contact us immediately at support@fieldandlather.com.
International Data Transfers
If you access our Site from outside the United States, your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from your country.
By using our Site, you consent to the transfer of your information to the U.S. and other countries.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.
Continued use of our Site after changes constitutes acceptance of the updated policy.
Contact Us
For questions, concerns, or requests regarding this Privacy Policy or your personal data:
Email: support@fieldandlather.com
Contact Form